In business terminology, growth and scaling are often confused with each other. When we talk of growth vs scaling there is a distinct line that differentiates the two. Before we go any further it is imperative that we understand the difference between growth and scaling. Growth is that point in the business where it is ready for expansion and looks for added options to generate additional profit...
Every startup business comes to that crossroad where they need to decide whether it is the growth they are aiming for or scaling. Scaling a business is really an exciting opportunity to reach new customers and unlock new revenue streams but it is also a journey that is challenging and filled with accidental pitfalls. Whether business owners are on a trajectory to build up their team or expand...
The startup culture around the globe has ushered in stimulating changes and exciting new ways to do things. Business news is awash with lead stories that feature sensational new startups and unicorns being created. The excitement is quite palpable and there is a huge buzz in investment circles around startups. Investors are eager to bet big, pick that next winner, and surge ahead in the race to...
Securing funding is, without a doubt, a big relief for any startup business. However, obtaining finances is only the beginning of the adventure. Funds will just push your startup to the next level, which means you will have to work faster in terms of completing more work, meeting deadlines, and taking on more responsibilities. What comes after funding and what are the important things you should...
Have you heard the success stories of Twitter, Google, Facebook, or Skype? All these startups achieved success because they not only had the ability to scale but also the correct guidance to scale it systematically. So, if you are a startup that has garnered sufficient traction, then use this guide crafted by Coffeemug team to understand: when to scale your business and how to scale your startup...
A financial plan is a necessity for every startup especially if you want to get investment from an angel investor, a venture capitalist, or even a family member or friend. However, sometimes startup financial planning can lack imagination. You might wonder why is financial planning important for startups? They provide insight into the company we can expect to see but not the one that we actually...
Financial projections are an absolute must for a startup business. It is a way to forecast revenue and expenses in a business. How do startups get financial projections you might ask? Well, potential investors will want to look at the financial plan for the business before deciding whether or not they would want to invest in the company. And if you are a startup business founder and are...
The biggest concern for any entrepreneur is cost management and planning. Estimating the average costs involved in starting up a business is quite a challenge as numerous factors need to be considered before calculating the average costs involved in starting up a firm. The key to addressing this concern is to determine a budget for a startup business. Our network of seasoned entrepreneurs...
Startup Marketing is a careful balance of four elements: Money, Growth, Time, and Data. Anthony W. Richardson One of the most complex challenges a startup encounters is the Marketing Process: What is a reasonable marketing budget for a startup? and how much to spend are all concerns that plague any growing company which is striving to succeed. But don’t worry, our experts at Coffeemug have...
As a budding entrepreneur, you may have laid the foundation of your start-up business. But if you want to sustain and scale rapidly you need funding. “Does my startup need venture capital money?” may be the first question that comes to mind. Yes, Venture Capital is a great alternative among the several investment choices accessible. There are several advantages of being funded through...