How to plan & manage a marketing budget for a new startup?


Startup Marketing is a careful balance of four elements: Money, Growth, Time, and Data.

Anthony W. Richardson

One of the most complex challenges a startup encounters is the Marketing Process: What is a reasonable marketing budget for a startup? and how much to spend are all concerns that plague any growing company which is striving to succeed.

But don’t worry, our experts at Coffeemug have curated a guide that can enhance your understanding of How do you create a marketing budget for a startup?

What is a marketing budget?

A marketing budget specifies how much money your business plans to spend on marketing over a specific time period, such as a year, quarter, or month. When planning for marketing, take into account all expenditures involved to promote your business, such as paid advertisements, hiring expenditures, marketing tools, website maintenance fees, and so on.

What is the purpose of having a marketing budget for startups?

· It aids in your financial management: When you construct a marketing budget, you’ll be able to keep track of how much you spend on each strategy. Through this budget, you can track if you’re overspending, or whether you can spend more.

· Helps establish benchmarks and targets: Marketing budget assists in setting realistic targets and goals that propel your organization ahead is easier with a well-defined budget.

· It’s a crucial investment for a start-up’s growth: It’s important to remember that marketing is an investment, not an expense for the growth and development of your company.

How do you plan a startup’s marketing budget?

The marketing budget for your startup is an important component of the overall marketing strategy. It will outline the expenses of meeting your marketing goals within a certain timeframe.

Follow these steps to figure out how do you create a marketing budget for a startup?

1.   Analyse Your Startup’s developmental milestones

Your startup’s milestones will have an impact on your marketing budget.

For example, a startup in its growth stage may heavily invest in its website development with the objective to create its website as a major marketing hub rather than just a means of social media presence.

On other hand, a startup in its planning stage may consider a long-term marketing strategy involving earned media such as creating and publishing superior promotional content on their websites/blog posts that aim at brand awareness and acquiring new clients.

2.   Understand Your Operational Costs

You must plan the operational costs in order to determine how much money you can set aside for marketing.

·  Manufacturing costs (creating products, shipping them).

·  Staff salaries and hiring costs.

·  Monthly bills for electricity, internet, office rent, water, etc.

These expenses must be factored into your marketing budget strategy. It not only determines which services you may invest in but also assists you in establishing a benchmark for your return on investment (ROI).

3.   Understand your company’s sales funnel

Establish your sales funnel while creating your marketing budget breakdown. The process your audience goes through, to become a paying customer is referred to as your sales funnel.

Stages of a typical sales funnel include:

·  Awareness: Your audience has recognized they have an issue and is looking for solutions at this stage.

·  Analysis: Your audience begins to consider their options during the analysis phase.

·  Decision: When a lead starts looking for companies that can provide him with the best solution or product for their needs.

·  Action: When a lead reaches the action stage, they have made the decision to work with you and become a customer.

Video marketing, pay-per-click (PPC) commercials and social media ads are all potential ways to move those leads down the funnel.

4.   Establish a marketing budget that is based on your corporate goals

When you are thinking about what is a reasonable marketing budget for a startup? It is best if you can identify achievable goals that help you to design a budget.

You can focus on the following goals:

  • Boosting your sales
  • Generation of leads
  • Increasing the number of subscribers is here to help to provide expert guidance on How do you structure a marketing budget? Through its AI-powered platform, you can connect with a wide network of startup founders and mentors and expand your knowledge base today!

5.   Compile a list of digital marketing strategies you intend to employ.

You can leverage digital marketing strategies, which include:

  • SEO (search engine optimization) is the practice of improving your website’s search engine rankings in order to bring more relevant, organic traffic to your page.
  • PPC (pay-per-click) adverts are paid advertisements that appear at the top of search results pages and on other websites. You can reach more leads who are ready to convert with this advertising.
  • Social media marketing (SMM) is marketing that uses social media platforms such as Facebook, Instagram, and Tik Tok to promote brands, build target audiences, drive website traffic, and increase sales.
  • Email marketing allows you to encourage leads toward conversion by providing them personalized information that matches their interests. You may send promotional emails, special offers, cart abandonment reminders, and more.

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Q. What should a start-up’s marketing budget be?

A. Typically, 5% of sales turnover, but up to 20% or more of revenue for startups focused on quick market entry and rapid expansion.

Q. How can you measure the money you’ve spent on marketing?

A. Marketing expenditure is a proportion of sales revenue. A strong business plan will outline how sales income will be distributed among operations, sales, marketing, and product development.

Q. What should a small business’s marketing budget be?

A. It is dependent on the company’s size and resources. While some businesses may do their own marketing to save money, some other small organizations might have received millions of dollars from venture capital.

Q. Why should you invest in marketing?

A. When marketing is done well, the return on investment is obvious; it expands the customer base and fosters growth.

Q. What is the cost of email marketing?

A. The cost of using a service like Mailchimp or Klaviyo for email marketing is determined by the number of subscribers for whom you need to store data. If your list isn’t too large, Mailchimp offers a free plan to get you started.

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