A Chief Marketing Officer is integral to any startup organization. The right CMO can build a competent and successful marketing team, improve brand awareness and drive sales. However, hiring for this role can be a bit complicated, especially for startups. Often startup CEOs find it difficult to correctly assess the right time to bring on board a CMO; in many cases, the CMO is brought on too early...
A Chief Marketing Officer is the one who is responsible for overseeing all marketing operations of the company. The CMO plans, implements and oversees all marketing and advertising initiatives, grows company sales, and overall contributes to new business development. There are certain qualities that a good CMO will possess such as proven leadership abilities, solid analytical skills, and vast...
There is only so far that a startup business can go before reaching that point in its growth trajectory where it requires a highly skilled leadership that is beyond the founder of the business. It is then time to embark upon the journey of hiring C- suite leadership to take the company to the next level in its growth journey. This includes the founder/CEO taking a step back and bringing on board...
The Chief Information Officer -CIO- of today has come a long way up the corporate ladder from what the position was a few years ago. From a person, perhaps earlier known and hired solely for his solid technical IT skills, CIOs have swiftly emerged out of the shadows. They rewrote their roles and the so-called “backroom boys” metamorphosed into true blue strategic partners, rubbing shoulders and...
The emergence and intelligently designed intersection of a slew of modern technology and smart devices, is fast altering the way we operate our business and shaping the patterns of how we are going about our daily lives. What fast-emerging technologies are impacting first and the most is the way commerce is being conducted across time and distance barriers. This in turn means the people at the...
In today’s blitz speed digital age, the management and security of intricately connected networks and valuable business data is a crucial, full time responsibility. IT is today a formidable business tool and to leverage it to one’s advantage, what is needed is a human resource that can deploy it tactically across different pockets of the functioning of an enterprise. This resource is none other...
Chief operating officers (COOs) are valuable assets to any company. This crucial C-level position handles the business’s day-to-day administrative and operational tasks, as well as managing departmental heads under their purview. What are the benefits of hiring a chief operating officer? You might engage a chief operating officer to do the following: Assist the CEO in establishing and...
There are numerous stages that every startup business must go through before they get to a point where they are solid and ready to make company growth a priority. This means bringing on board a COO and allowing the CEO/founder to take a back seat and focus on the larger picture while leaving the day-to-day running of the company to the COO. There are numerous questions that are associated with...
CoffeeMug is a fast-growing community of over 2,50,000 senior professionals, business leaders, CXOs, founders & investors. As we see opportunities flourishing from both startups & corporates in 2022, we conducted a survey amongst our members to understand what the senior professionals prefer Startups or Corporates & what influences their decision. We received responses from 1250+...
For a startup to succeed, you need outstanding professionals. Founders face a significant challenge recruiting these experts to join their startup management team. Without a vast network of people who can assist him, a founder is unlikely to find specialists. There is fierce competition for high-quality, motivated, and skilled professionals. By embracing globalization and remote-first techniques...