Do you think that there is a scarcity of women entrepreneurs in India? Think again..!
In the last decade, women entrepreneurship in India has witnessed a massive advancement, with many women joining the ranks of prominent startups. While innovators like Kiran Majumdar-Shaw remind us that nothing can stop them from pursuing their dreams, emerging unicorn entrepreneurs like Nykaa’s Falguni Nayar are carrying the trend-forward, breaking all the gender stereotypes.
Richa Kar: Co-founder of Zivame, Divya Gokulnath: Co-founder of Byjus, Swati Bhargava: Co-founder of CashKaro, Ghazal Alagh: Co-Founder of MamaEarth, Indu Jain: Former Chairperson of Times Group, Ekta Kapoor: Creative Head of Balaji Telefilms Limited, are a few leading female entrepreneurs in India who have set examples for others based solely on their business leadership and organizational skills.
With their talent, devotion, passion, and hard work, women as entrepreneurs confidently entered the male-dominated market and worked relentlessly to demonstrate that they are just as capable and successful in the entrepreneurial area as their male competitors.
How is Coffemug.ai supporting female founders?
Women’s empowerment is gaining traction, with contributions from all sectors of society. We at Coffeemug.ai would be delighted to contribute by doing what we do best: assisting businesses!
If you are a female entrepreneur looking to raise funds for your startup, Coffeemug.ai is here to help. We are connected to a large network of angel investors, industry experts, mentors, business accelerators, and officials. With the help of an AI-powered super-connector, we help you find the right investors who specialize in startups for women, as well as obtain funding from venture capital firms that promote women entrepreneurs in India.
Coffeemug.ai is co-founded by Dipti Tandon, who herself is a veteran startup and the founder of Jeevansathi.com and Magicbricks.com (for the Times Group). She and her team have successfully assisted a lot of businesses in achieving their goals by providing mentoring, funding, and assistance.
Why is women entrepreneurship in India on the rise?
Recent research conducted by the leading tech giant Google in collaboration with Bain & Co. estimates that by 2030, women’s entrepreneurship in India holds the potential to create around 150–170 million job opportunities. Nearly 16 million women-led businesses in India (20% of total businesses) provide direct employment to 27 million individuals.
So what makes women-run businesses so effective? What are the entrepreneurial skills or characteristics they bring to the table? Below are the top four reasons why women are better entrepreneurs than men.
- Women are more creative and innovative
Studies have shown that women are more likely to explore new, innovative ideas as they generally have a broader worldview from which they can consider new solutions. Coffeemug.ai is the finest example to be considered. This innovative networking platform, co-founded by a women entrepreneur, is a video-first global network for senior executives that allows them to communicate 1:1, virtually, or over coffee, resulting in strategic collaborations.
2. Women are better at multitasking
Surprisingly, women are actually better than men at juggling multiple tasks at the same time. They can convey a message to one person while thinking of another, making them more efficient and productive. This is because women tend to be able to focus on their priorities, while still taking into account others’ needs and feelings.
3. Women have stronger communication skills
In business, communication is key. Women are naturally inclined to pay more attention to the body language and facial expressions of others, which gives them an advantage in negotiations. They are also able to pick up on the tiniest details that men often miss, making them much better at problem-solving.
4. Women are better at taking risks
The majority of successful entrepreneurs are risk-takers. Women, on the other hand, are often less willing to take risks than men, which can get in the way of their success. However, studies have shown that when women do take risks, they are more likely to get a good outcome. Women also tend to expect higher social rewards for taking greater chances, which promotes increased motivation and drive within them.
How is the Government supporting women entrepreneurs in India?
Currently, women startup founders programs in India are plenty. The government has taken various steps to support women entrepreneurs and create an environment where their skills and talents can be put to use.
Top three government funding schemes for women entrepreneurs:
- The Women Entrepreneurship Platform (WEP)
The WEP is a first-of-its-kind endeavour by the Indian government’s premier policy think tank, Niti Aayog. WEP is aimed at providing a single platform for women entrepreneurs to avail of information and support services needed to start and scale their businesses.
2. Mudra Loan for Women
The Pradhan Mantri Mudra Loan scheme was launched to help small businesses grow and prosper. Under this scheme, business owners can avail of loans up to Rs 10 lakh without having to provide any collateral.
3. Udyogini Scheme
The Udyogini Scheme offers a wide range of services, including business training, mentorship, and access to finance. This scheme is designed to help budding female entrepreneurs start and grow their businesses.
Final thoughts
From finding funding to building a network of peers and mentors, women entrepreneurs have to work twice as hard as their male counterparts just to break even. But Coffeemuig.ai makes the process easy. It helps connect women entrepreneurs with the resources they need to succeed. With Coffeemuig.ai, you can access funding, mentorship, and networking opportunities from anywhere in the world. So if you are looking for a way to take your business to greater heights, Coffeemuig.ai is definitely worth checking out.
FAQs
Q. Why does India need more Women Entrepreneurs?
A. Women entrepreneurs are necessary as they have a different set of perspectives in decision making and problem-solving. Today, women are successful in law, science, aeronautics, medical, space exploration, police and military services, etc.
Q. Why are women entrepreneurs more successful?
A. Despite the gender gap between men and women, women have a significant role in making better entrepreneurs than men.
- Women do not take unnecessary risks
- Women involve everyone to feel included and engaged
- Women are not scared to ask for assistance
Q. What makes a woman successful in business?
A. Being a successful woman means making a difference in life, empowering other women, creating a meaningful change in the industry, and creating products that empower other professionals, etc.
Q. What skills do you need to be a businesswoman?
A. The top skills required to run a successful business for a woman are:
- Financial management
- Marketing, sales and customer service
- Leadership
- Communication and negotiation
- Project management and planning
- Networking
- Delegation and time management
- Problem-solving
