Growing businesses are constantly on the lookout for the most efficient and effective ways to expand their workforce. Startup founders frequently struggle to find the ideal C-Suite executives, particularly the CMO for their company: someone who can lead from the front and has a deep understanding of marketing tactics. This article will take you through various aspects of CMO, starting with What...
A Chief Marketing Officer is the one who is responsible for overseeing all marketing operations of the company. The CMO plans, implements and oversees all marketing and advertising initiatives, grows company sales, and overall contributes to new business development. There are certain qualities that a good CMO will possess such as proven leadership abilities, solid analytical skills, and vast...
There is only so far that a startup business can go before reaching that point in its growth trajectory where it requires a highly skilled leadership that is beyond the founder of the business. It is then time to embark upon the journey of hiring C- suite leadership to take the company to the next level in its growth journey. This includes the founder/CEO taking a step back and bringing on board...