Latest stories

How do you get funded for creating an MVP?

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To every startup entrepreneur, seeing their concepts or ideas morph into tangible, hot selling, money-spinning models is the stuff of dreams. The journey from a scribble or that remarkable eureka moment, to a full-blown commercial enterprise, however, is strewn with speed breakers. The biggest stumbling block perhaps is access to precious capital held by the pool of investors out there. To get...

How do you write a financial plan for a startup?

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Every startup needs to have a solid business plan in order for it to survive the initial stages and grow into a successful business. Unfortunately writing a business plan that is credible and works is not as easy as just putting pen to paper and writing out of the top of one’s head. A business plan includes numerous aspects but one of the most important segments of it is the financial plan for a...

Six common startup funding mistakes and how to prevent them

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The Startup Boom is here to stay and it is drawing eager Angel Investors and Venture Capitalists, like bees drawn to nectar. The figures speak for themselves. A clutch of 44 Indian startups was crowned with the coveted unicorn status by the year-end of 2021. Across the globe too, 90+ startup ecosystems created a billion-dollar set-up. But this is just the brighter side of this growth story. Very...

Post pandemic hiring for startups: How has the scenario changed?

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Since the onset of the pandemic the world as we know it has changed drastically with the Great Resignation manifesting its presence and employees quitting their jobs to go in search of ‘better’ ones that allow them the flexibility, safety and security they need. Employees today say it is not only about the money. These mid-level and junior employees are looking at the bigger picture and hoping to...

7 sources of funding to get your business off the ground

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From Airbnb to Facebook and the leading e-commerce giant Amazon, the fairytale stories of billion-dollar startups seem to be inspiring young entrepreneurs. Two variables played a significant part in each of these stories: the company’s staggering valuation and the funding they acquired to get there. When entrepreneurs think about funding, usually their first thought is what are the...

Seed funding guide from Coffeemug experts

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A startup seed germinates when a breakthrough innovation that solves a problem is discovered, but it requires funding to gain traction. According to studies, this is the reason why over 90% of Indian startups fail in early inception. One of the most important components that businesses must fulfil in order to lower their chances of failure is effective seed funding. This comprehensive Guide to...

9 rational ways to fund your startup substantially

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You’ve probably heard success stories of Oyo, Nykaa, Swiggy, and others. These startups were lucky enough to flourish, while others, such as Dazo, Bite Club, Local Banya, and Purple Squirrel, never saw the light of day. According to a recent report, 80-90 per cent of Indian firms fail during the first five years of operation, despite having fantastic ideas. Do you know why? Because of a...

What are the qualities of a good Co-Founder?

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Co-founding a business with anyone is not an easy task.  A partnership is entirely different from founding a company on your own and comes with a unique set of challenges and considerations. One of the biggest challenges is finding the right business partner as a co-founder. Since this is your livelihood it is advisable to take it slow despite your initial excitement of setting up a new...

Understanding the difference between growth and scaling up

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In business terminology, growth and scaling are often confused with each other. When we talk of growth vs scaling there is a distinct line that differentiates the two. Before we go any further it is imperative that we understand the difference between growth and scaling. Growth is that point in the business where it is ready for expansion and looks for added options to generate additional profit...

Do’s and dont’s of rapid scaling for startups

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Every startup business comes to that crossroad where they need to decide whether it is the growth they are aiming for or scaling. Scaling a business is really an exciting opportunity to reach new customers and unlock new revenue streams but it is also a journey that is challenging and filled with accidental pitfalls. Whether business owners are on a trajectory to build up their team or expand...

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