Rithika Baruah is the founder of 3 startups - Better Brands, Freebirds and Unheard Unseen. She has expertise in strategy and brand building with more than a decade of experience in launching and scaling 100 million USD+ brands in Emerging Markets for multinationals. The Four P's Rithika lives and leads with: Purpose, Product, People and Passion. Currently, she is building Freebirds, a community platform for experiences. She would love to meet impact investors on CoffeeMug. She is also looking for a Co-Founder in Marketing and Sales for Freebirds with Digital Marketing expertise.