Amit is an entrepreneur and life coach. He has two decades of marketing & media experience. He is an advisor to organizations specializing in opportunity identification, product innovation and brand & media strategy. He has also authored 'The Advertising Mess’ which reveals the gap in measuring the accountability of MarCom & presents the model ‘Bridge’ which provides unified ‘B-Score’ across media formats. He is also an advisor to audience measurement currencies globally. He is building Coupals, a unique networking platform for couples. He would love to meet investors and founders.