Yash is a 3rd generation entrepreneur based out of Mumbai who has diversified from the family real estate development business into Media. He has over the last 2 decades founded companies in partnership with Global leaders in Advertising to create specialist roles in Advertising bringing many innovations to the Indian Advertising Industry. These companies have been in Out Of Home Advertising (OOH), Rural communication, Signage, Navigation & Way-finding solutions & Retail design under the brands Raya, Zenith, BlueSky, Navia, StarSight, Enhance, Xpanse, Media Circle, Kino etc. He is currently building RAYA Media, an attempt to combine OOH and Digital Media. Always on the lookout for new and fresh ideas.