Vaibhav is an ardent learner and a passionate, entrepreneurial leader with 13+ years of growth-focused marketing assignments across a deliberate mix of diverse categories ranging from technology, healthcare, BFSI, start-ups, retail to real estate at various life stages of brands and businesses. Working for diverse industries has allowed him to explore various facets of marketing across a variety of demographic & psychographic consumer segments enriching his marketing and business acumen; enhancing his ability to cross-pollinate ideas and fast track his learnings. He is confident that brands today are built via the right mix of effective communication & story-telling; usage of technology & data; personalized content and experience. He has hands-on experience in creating effective digital strategies, defining brand strategy & architecture, building differentiated consumer proposition, developing media strategy, leading cross-functional projects & teams, and running innovative data-driven award-winning campaigns across Digital, Print, Media, PR, BTL etc. He has worked with various startups in mentoring/consulting capacities.

Objectives