Swarup is a media-tech startup founder, who helps writers become authors. He is currently working on Pencil, which is the world's first and only publishing platform that enables authors to publish books across multiple channels worldwide in both e-book and paperback format, at no cost. Also, it helps authors understand how readers are reading their books with consumption data and analytics, with those insights, authors can improve the same book for widening readership, leading to improved commercial success, using Pencil. He would love to meet other founders, other interesting people and investors who invest in the 'passion economy' space.