‘Big data, Machine learning, Data/Decision science.’ If these words don’t mean much to you, you have every reason to catch up with Sourabh. And, if these words mean something to you, under any circumstance, do not miss the chance to catch up with Sourabh. You will be intrigued by his passion and knowledge of the subject. He is one of the best brains in analytics, big data and machine learning in e-commerce, web analytics and advertising space.Sourabh is Sr. Director, Analytics, Analytics @Essence, the world leader in use of analytics and technology to create valuable, relevant and trustworthy advertising. He is currently based in London and before joining Essence, Sourabh was the founder of Let’s 3D (a venture into 3d printed consumables). Sourabh is ex Snapdeal and Mu Sigma. His zeal and ability to deliver value made him quickly rise in the analytics and big data landscape. His experience in campaign measurement analysis in the advertising space has made him one of the most sought after professionals in the world.If you love solving problems, exploring new ideas, understanding the importance of design thinking, and believing in first principles, he is your friend. Catch up with him over a cup of coffee and get blown away by his understanding and knowledge of the space.