I am inclined towards driving product marketing for three key products at Perfios; - Total KYC - Onboarding KYC Verification Suite - Advanced Digital Identity Fraud Identification - Digital Background Verification for Candidates/Employees I am here to gather more primary research data from BFSI and HR professionals. This research is inclined towards better understanding the industry, deep diving into the current problem statements persisting in the digitization space, and getting a futuristic view of how the ecosystem is evolving and where it is heading. My Past Experience: I have been a marketing professional with 5+ years of experience in the IT B2B sector. My primary responsibility is formulating go-to-market strategies and achieving B2B (SaaS) Sales and Marketing goals. My marketing skills have been honed with brands like TTK Healthcare, Canon, Tech Mahindra, Wipro, and Analytics Vidhya over the years. With a rich background in practicing psychology for over a decade, my interest also lies in exploring and implementing Neuromarketing and Marketing Automation techniques in the coming years. Besides my profession, I also have sharpened my interpersonal and intrapersonal communication skills over the years. I am a trained radio jockey from 94.3 Radio One, an Internationally Certified Graphologist and Grapho-Therapist (field of Psychology), a guest lecturer, and a proud Toastmaster. I am honored to have been conferred with the National Women Achiever's Award 2021 in the Youth Icon category by the National Press Council of India in co-operation with The Ministry of Women and Child Development, Govt of India.