Siddharth will be happy to share his experience and a tip or two with you. Before founding Unicorn Tech Media (UTM), under which it operate 2 brands www.91wheels.com & www.giznext.com , apart from running a media and tech company focusing on programmatic advertising for value-driven targeting, he was with Zee Telefilms, NDTV, Cardekho and ibibo. He is currently building Commercial Vehicles New & Used ecosystem platform under 91trucks.com. He has managed P&L of close to USD 30 Mn in revenue in the online space. His expertise in building ad sales verticals from scratch is a huge asset. He has been helping startup founders in building monetization strategies.