Building on my vision to transform entirely, how people popularly perceive a conscious lifestyle. I don't want them to just know about it, I want them to live it. I was previously co-founder to Conscience Nook which was an e-commerce marketplace for plastic free products and leading Indian sustainable brands. Now, rather than driving them from purpose-habit, I am devising a solution to work with the problem directly by working on habit(s) first. Rather than motivate people to make conscious choices for individual changes, I will create a process to create several nudges for people so they make conscious choices by default and make individual level changes everywhere which have a much bigger impact in terms of creating bigger and better change at a faster rate. The motive is the same, the impact however will be much bigger and faster when created on an individual level.