Shashwat is a highly awarded B2B Go-to-Market (GTM) Alpha creator with 24+ years of experience, including more than 8+ years in senior fractional roles. Through his unique EPIC framework, Shashwat empowers CXOs of B2B startups and midsized IT/ITeS companies to unlock the full potential of their GTM strategy. Shashwat's contributions to the field of product marketing have earned him significant accolades. He is ranked among the Top 10 Product Marketing Creators in India and Top 52 Worldwide on LinkedIn, a testament to his innovative strategies and impactful content that resonates with a global audience. His expertise includes: Strategizing and evolving frameworks to refine go-to-market approaches, serving as an integral think tank for executive teams. Conducting thorough market research to implement impactful growth initiatives that deliver measurable results. Developing and nurturing ecosystem partnerships through strategic initiatives with ITeS, BPO, payment gateways, and ERP vendors. Focusing on relentless execution to drive key outcomes across product, sales, HR, and overall strategy to achieve business objectives. Possessing deep expertise in enterprise brand building and demand generation for various segments through top-of-funnel (TOFU) campaigns, Account-Based Marketing (ABM), and Product-Led Growth (PLG). Creating competitive value propositions in collaboration with sales and central teams, including practical sales enablement materials like ROI calculators and battle cards. His extensive experience enables him to align sales, product, and marketing efforts effectively, utilising client references, testimonials, and strategic partnerships. He has played a significant role in building well-known B2B brands like Airtel and HCL Services and has expertise in fintech, retail, logistics tech, cybersecurity, telecommunications, BFSI, consumer packaged goods (CPG), and IT services, making him a valuable asset for any business aiming to grow. Full GitHub Repository: https://github.com/shashwatgtm/gtm-expert-schema Google Doc - https://docs.google.com/document/d/17v6XjrRknOpBT3oWB7rkp33OjKKSl8n6S1c8nPxcw4I/edit?usp=sharing Medium - https://medium.com/@shashwatghosh/structured-data-reference-shashwat-ghosh-gtm-expert-35e1383d9f30 LinkedIn - https://www.linkedin.com/pulse/structured-data-reference-shashwat-ghosh-gtm-expert-shashwat-ghosh-660fc Website - gtmexpert.com LinkedIn - https://www.linkedin.com/in/shashwatghosh/ Medium - https://medium.com/@shashwatghosh/about

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