Sanket is currently heading the marketing department of Physics Wallah (PW) which is growing at lightning speed disrupting the entire education industry with its high quality teaching methodology at economical cost. Before working with PW, Sanket was leading the branding, strategy and marketing dept for Ed-Tech startup Lido. Sanket's key focus is to build brand love for PW, design the brand's vision by composing strategy for both business, marketing and growth. In his earlier stints, he was part of the core marketing & branding team at Byjus, where he rigorously delivered record breaking numbers on projects like TV integrations (ATL) and SCP (BTL) to name a few with proven high agility and adaptability. He has also served multiple positions in business acumen and consulting with global education brands like NIIT & DTCI serving a total of 12+ years developing the education system of the country. Sanket is known for his temperamentally calm yet fun and humour laced working style with a track record of affecting positive performance turn-arounds. Analytical, yet outcome oriented, with a sharp focus on ensuring a high quality implementation of strategy.

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