It's no secret that business success today revolves mostly around people, not capital. In most industries, people costs are much higher than capital costs. And we all know that the Old Rules Don’t Apply in the ‘People Business’. Rattan is the master of this game, successfully combining his business acumen and new rule book for people-intensive ventures. Until recently, Rattan was the Chief People Officer (CPO) for Times Internet Ltd. One of the largest consumer internet companies in India and one of the most avid investors in the startup ecosystem. With Times Internet, he was responsible for building a work environment that fosters innovation crucial for building great digital products. With his 30 years plus experience, he has played several senior leadership roles with companies like Standard Chartered, Fidelity Investment, American Express, etc. Also, he was the Co-Founder and CEO of a fairly well-established wealth management company wherein he worked closely with retail clients and HNIs to help them manage their wealth. Rattan loves to spend time with business leaders and founders and mentor them on execution and people strategy for their ventures. He is an active contributor to newspapers and business magazines in the capacity of a regular columnist.