Pawan is a successful marketing professional with more than 15 years of significant learnings and contribution to the growth of diversified categories such as media, food & beverage, personal care and OTC. He is currently on a mission to grow the viewer base of Star Bharat by being a consumer voice to give direction to content team for development of new show/content and sustenance of existing shows. Translate brand strategy into marketing plans & communication to successfully establish Star Bharat as the most popular brand. He has a few interesting ideas in consumer healthcare space. He is looking forward to meet people who can further guide him to execute his vision.He is innovative and a keen learner who often applies his learnings to solve complex business/brand problems. During his Dabur stint, he was the one who identified digital & eCommerce as a growth driver of Real Activ 100% Juices portfolio in 2014-15. He was first to use AI to drive consumer engagement during the launch of Vaishnav Devi on Star Bharat. He roped in Haptik Technology and FB to drive consumer engagement with launch stimulus on WhatsApp through Chat Bots.

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