Are you working towards building the next unicorn out of India? Or working for a soonicorn and wondering how to go about building your cross-border enterprise sales team. Meet the man behind Capillary Technologies and Avaya’s growth story over a cup of coffee. Nitin is currently the President and General Manager with Capillary Technologies, cloud-based Customer Engagement, eCommerce platform for retailers and brands. Nitin has expanded Capiialrys footprint in Middle East and has recently setup Capillary Arabia in KSA, He is responsible for building and driving the EMEA market for Capillary. Before Capillary, Nitin was Head-Enterprise Business for the SAARC region for Avaya. Nitin has held leadership positions with TATA and SAP.Nitin is a known expert in Go To Market (GTM) strategies, building alliances/channel for sales. He loves to mentor high growth teams in developing sales and business strategies. His deep understanding of the Asia Pac and EMEA market allows him to take a holistic view of business expansion, especially for late-stage startups. Nitin loves coffee and does not mind sharing some insights into building customer-centric enterprise, government, and emerging business segments for ventures.