Nidhi has led the set up of India’s first Design University in Ahmedabad. As the associate dean for external engagement, she led marketing and PR, outreach, admissions, placements and also played a key role in curricular framework development and hiring of faculty and staff. Currently, she is working on building the digital backbone for logistics in India with LogisticsNow, a SaaS startup in India that is transforming transport through the use of digital networks and intelligence. She has previously worked at American Express in finance, business transformation and strategy and as head for charge card products and new product development.