Navnoor is an entrepreneur and banking professional having a history of working in the banking industry. She is currently working on her startup business, Jaggercane in the food and beverages industry. Jaggercane was instituted in 2021 with an aim to nudge people towards jaggery, a healthier sweetener that, even if taken in minimum quantities, can cater to more than 30% of a person’s daily iron intake. Jaggercane is a quirky brand and wishes to move jaggery away from the ‘sad packaged good’ sitting in the back of departmental stores to a trendy item catching the customer’s eyes and then capturing their hearts. Using jaggery as a base, Jaggercane enhances its benefits by adding healthy value additions such as nuts and seeds. To know more, visit the website www.jaggercane.com