A seasoned business professional with more than 15 years of experience in the marketing arena. Highly effective, perceptive, and pioneering senior marketing member, building brand and growth stories via digital innovation and cultural stories. Architect of building and accelerating teams in fast-paced, youth centric brands and opinionated communities. Builds bridges between art and science to create best-in-class digital marketing plans and brand narrative, with experience in building many of the India’s premium brands, focused on a direct-to-consumer mindset.