Amit is an avid marketer with more than a decade of global experience in performance and growth marketing, brand development and pricing. He has an expertise in mining consumer insights and building brands through storytelling and advertising. Amit has led marketing, digital transformation and growth for many brands in his previous assignments with Zoomcar, Noon, Shopclues, PayU, ZO, Maxus & Percept. Currently he is the head of marketing and growth of India’s largest bike taxi platform, Rapido.