Joydeep is the Co-Founder of Being The Parent - an AI backed app to surround today's mom with support at every stage of parenting journey through content, community and commerce. After 2 decades of experience in CXO roles at 3M, Hicare ( PE owned, erstwhile Godrej-Hicare) his transition to start-up, he feels, is starting all over again - from the ground zero bit by bit.