Jermina is the Founder & Chief Strategy Officer of Knowetic, her solopreneur advisory firm which focuses on helping start-ups & SMEs on their business strategy, marketing & digital transformation. Jermina has been recognised as one of Top 50 Retail Minds at the Asia Retail & Shopping Centre Congress 2019 & 2020 (2 years in a row and LinkedIn Content 50 List for 2018 powered by Paul Writer. She is an ROI focused marketer who blends the art and science of marketing to develop workable strategies. She is looking to build Knowetic into a strategic consulting firm that gives its clients simplistic workable solutions that deliver results. Knowetic focusses on advising SME business owners on their business strategy, business operations and marketing challenges. She would love to engage in discussion on business strategy and the many opportunities available. If you are a mystery book lover liker her, she looks forward to recommendations to add to her list.