Ashish offers consulting services to start ups and SMEs to run integrated marketing programs to acquire, engage and retain customers by setting up appropriate processes and measurement frameworks. This is a new journey for him and comes after an 18-years of marketing career across diverse consumer facing businesses - video streaming, telecom, retail banking and media planning. In his last role at Amazon Prime Video, he was part of the leadership team since launch and led customer engagement, driving key business metrices like active rates and watch time per customer. He is currently an independent marketing consultant.