Apoorv is a management consulting professional at a global management consultancy firm. In his ~5 years of work experience he has worked on more than 40 engagements across a diverse set of industries, few being luxury, retail, banking, insurance and TMT across functional areas such as digital transformation, customer episode redesign, customer experience strategy, M&A and performance improvement. He has also worked in the CEO's office of a Luxury E-commerce company in Dubai, wherein he worked on key strategic initiatives (funding, contingency, customer experience and more). He is also an author of a self-help book, "The Better You: Life Lessons Beyond Textbooks". Overall, he has living and working experience across India, Peru, UK and UAE.