Anurita is a management professional with specialization in e-commerce marketing. She is experienced in product and promo strategy, pricing, branding, product innovation and new product development across e-grocery and FMCG categories. I am currently working on e-commerce marketing for a consumer brands company. His roles include PnL management, designing offer strategy, on app communication, branding and advertising alongside coordination and collaboration with partner agencies to drive on platform offtake.