I have over 18 years of professional experience in enterprise SaaS, fintech, B2B products and services in brand building and revenue generation for companies through marketing activities. In my past and current roles, I have helped organizations with brand building, product marketing, and demand generation through digital, content, partner and influencer marketing, events, media, and analyst relations. I have managed a marketing team of 30+ highly enthusiastic individuals, with a retention rate of 95%. I built a product marketing function from scratch and launched new products, crafting compelling messages, defining value propositions, and creating product packaging and repackaging, battle cards, and competitive analysis and GTM plans. My product marketing responsibilities have included analyzing market opportunities, creating 3-5 year marketing plans, and defining investment and return on investment. I have also conducted SWOT analysis, gathered competitive and market intelligence, and developed differentiation, pricing, and routes to market for products. In addition, I have worked on pipeline development, including GTM strategy, product launches, and lead to revenue activities. I have also focused on customer acquisition, retention, and growth, and have supported sales opportunities and captured buyer feedback to analyze and report on business impact. I have worked with cross-functional teams, including customer success, product management, engineering, solution engineering, and sales, to identify customer needs and craft appropriate messages. I have gained extensive experience in people-based marketing and have experience measuring content revenue efficiency. I have generated qualified leads through inbound marketing in an enterprise SaaS and IT services B2B environment. I have received over 25 analyst coverage in a single year across platforms such as Gartner, Forrester, Zinnov, and HfS. I have also worked with global PR agencies to get media coverage in domestic and international outlets such as The Times of India, Entrepreneur.com, CMO.com, TechCrunch, Forbes, Fortune, Mint, Business Standard, and The Economic Times."

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