The journey of any personal financial decision today is fragmented, influenced and ends with non-personalised products. Spring Money is a fintech venture with a mission to help people make better financial decisions in their personal life. We are building a unified platform providing solving it with trust-worthy, interactive and engaging content and unbiased, personalised affordable advisory by SEBI registered RIAs(Registered Investment Advisors) and CFPs. I have been in the financial service industry since the early days of my internship in the CA course. I have closely worked with the Banks and NBFCs and they fascinate me a lot, mostly because of the sheer power they have to redistribute the funds from the haves to have-nots. Being a part of the financial ecosystem to redistribute the funds where everyone turns out to be the winner. Also, I strongly believe that empathy along with technology will be a game-changer.