Aarja is an entrepreneur and a fitness trainer. She is currently working on building a community to encourage women and showcase the important and need for strength training, and make it accessible and enjoyable to as many ladies as possible! The idea to create this platform birthed with one major goal in mind: to demystify the outdated stereotypes around strength training and show how easily strength-based training can transform your mind, body and happiness – from the comfort and convenience of your home. She is also launching an activewear line for females with the idea to make women feel more confident and less conscious in their attire and bodies.