Tushar is passionate about marketing technologies, media, and business. 11 years of entrepreneurship with successfully running an entertainment product placement and marketing consultancy. 2 Years of consulting experience to leading IT company's UX lab to create a biometric software for media and UX research). Launched AI-based SAAS platform "Dhiti" in 2021 as a first step toward building an In-Video Programmatic Advertising platform "Anantadi"(Dynamic Brand Integration).