Rachita is passionate about storytelling and technology. Over the last 13 years I have channelized this passion into re-imagining communication strategy for leading brands. I am currently working on enhancing value and support for marketers working with Hotstar's marketing platform. As the Head of Customer Marketing at Hotstar, I am responsible for thought leadership, partner relations and lead generation for the platform amongst its key stakeholders - advertisers and media agencies. I lead marketing for both large customers as well as SMBs leveraging PR, events, ATL, digital as primary media vehicles. I would love to meet entrepreneurs and marketers.
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